amenitiz, the smartest and simple solution for independent hoteliers
amenitiz, the smartest and simple solution for independent hoteliers
Simplifying hospitality management with an all-in-one platform for small hotels and B&Bs
In today’s edition of How to land in Venture Capital, I want to give you an investment memo, typically an analysis that a VC conducts on a startup to determine whether they should invest in a specific company or not.
Today’s deep dive: amenitiz — an all-in-one SaaS platform for small and independent hoteliers
❌ Problem
Independent hoteliers and property managers struggle with fragmented systems, manual processes, and high costs, leading to inefficiencies and a poor guest experience.
✅ Solution
amenitiz provides an all-in-one, user-friendly platform that automates operations, enhances guest experiences, and boosts revenue by centralizing management, bookings, payments, and pricing optimization.
Structure of this Post
Today’s company: overview of the company analyzed
Brief overview of the Investment Memo in simple terms.
Investment Memo
Team
Market Opportunity & Size
Trends and Drivers
Customer Demographics
Challenges
Problem
Solution
Customer and Business Model
Target Customers
Business Model
Competitors
Direct
Indirect
Traction and/or Metrics
Customer Adoption
Product Development
Recognition
Would I invest?
Today’s company: amenitiz
amenitiz is an all-in-one SaaS platform designed specifically for independent hoteliers, bed & breakfasts, and property managers to streamline their operations and enhance their profitability.
🔎 Company name: amenitiz
📈 Last Stage: Series A (2022)
💵 Valuation: Undisclosed. Invested last round $ 30m
✍️ Year Founded: 2017
👔 Employees/Founders: 342
📈 Business Status: generating revenue
📊 Milestones: raised a total of $39.1 million in funding. Acquired Ododo in 2022 to expand services
📚 Other: headquartered in Barcelona, Spain
Please note that we also have Investment Memo’s of other companies on our website: voicit, table, Invopop, Genesy AI, Distinkt and Bioo.
And remember, if you want to start doing your own investment memo’s, here you can find a post where I explain how I analyze startups.
Investment Memo of amenitiz
Team
amenitiz was founded by Alexandre Guinefolleau, Emmanuelle Guinefolleau, and Frederic Cadet.
Alexandre Guinefolleau, CEO & Co-founder: Alexandre serves as the CEO, bringing firsthand industry experience to the table, as his family's struggles with hotel software inspired the company’s inception.
The executive team includes experienced professionals in finance, revenue management, and embedded finance, indicating a well-rounded leadership capable of addressing different aspects of the business
Market Opportunity and Size
The hospitality sector has a large market of independent hotels, B&Bs, and small property managers in need of streamlined management tools.
amenitiz targets this niche with an integrated solution that simplifies operations and boosts revenue.
Trends and drivers:
The push for digital transformation in hospitality is driving the demand for software that automates bookings and enhances guest experiences.
Properties are increasingly looking for all-in-one solutions to improve efficiency and profitability.
Customer Demographics:
The platform caters to independent hoteliers, B&B owners, and small property managers who need an integrated tool to manage bookings, enhance online visibility, and automate operations.
Challenges:
Key challenges include standing out in a overcrowded market and persuading smaller properties to adopt new technology over traditional methods.
Amenitiz must highlight its unique value proposition to encourage digital adoption in smaller and family businesses.
Problem
Many independent hoteliers struggle with fragmented systems, manual processes, and the complexities of managing multiple channels and guest experiences.
Existing software solutions are often expensive or not tailored to the needs of small properties. This results in inefficiencies, lost revenue, and a suboptimal guest experience.
Solution
amenitiz is an all-in-one SaaS platform designed specifically for independent hoteliers, bed & breakfasts, and property managers to streamline their operations and enhance their profitability.
It offers a comprehensive suite of tools that cover every aspect of property management, from automating reservations, check-ins, and billing, to providing an integrated booking engine that drives direct bookings.
By offering a user-friendly and scalable solution, amenitiz aims to alleviate the complexities of managing a hospitality business, allowing hoteliers to focus on providing an exceptional guest experience and growing their business.
Product
amenitiz offers an all-in-one platform that combines property management, direct booking capabilities, website building, payment processing, and pricing optimization tools.
It aims to simplify operations, reduce manual tasks, and enhance the overall guest experience, helping properties increase direct bookings and manage their business more effectively
Amenitiz also includes a website builder to help properties increase their online visibility, connect with over 120 online travel agencies (OTAs), and reduce dependency on third-party platforms.
The platform's payment processing system, AmenitizPay, centralizes and secures payments, while their price optimization tool, Amenitiz PriceAdvisor, helps hoteliers set competitive rates based on demand, seasonality, and market trends.
Customer and Business Model
Target Customers
amenitiz serves independent hoteliers, bed & breakfasts, and small property managers.
Business Model
Their business model involves a subscription fee for using their software, as a monthly or yearly basis, with different pricing tiers based on the amount of rooms/rentals a specific hotelier has.
This model is sustainable as it provides recurring revenue and aligns with the ongoing needs of their customers
Competition
Competitors in this space include companies like Cloudbeds, which also offers a software solution for hospitality management.
However, amenitiz differentiates itself by focusing on the independent and small property segment, offering a more user-friendly and integrated platform tailored to their specific needs.
Direct competitors
cloudbeds.com (most comparable — $ 558 million valuation)
little hotelier (part of site minder for smaller hoteliers — $ 950 million valuation)
guesty ($ 895 million valuation)
Indirect competitors
mews (more complex solutions for larger companies)
apaleo (solution for larger hotels — min 50 rooms)
lodgify (less techy, adecuate for private property manager)
Traction and/or Metrics
Amenitiz has shown strong traction since its inception. As of 2024, the company has grown to 342 employees and has raised a total of $39.1 million in funding, with notable investors like Chalfen Ventures, Eight Roads, and Backed VC.
Product Development
The company has continually expanded its product offerings, evolving from basic property management software into a comprehensive platform.
Their tools now include a booking engine, website builder, payment processing, and pricing optimization, addressing key pain points for their target market.
This ongoing development demonstrates their commitment to meeting the diverse needs of hospitality businesses and staying ahead of industry trends.
Recognition
amenitiz has attracted attention from prominent investors, raising $39.1 million in funding from venture capital firms such as Chalfen Ventures, Eight Roads, and Backed VC.
Their rapid growth and funding milestones have solidified their reputation as a key player in the hospitality tech sector, further validating their business model and solution.
Would I invest?
✅ Yes. amenitiz represents a strong investment opportunity due to its comprehensive all-in-one platform that effectively addresses the needs of independent hoteliers, B&Bs, and small property managers.
The company has demonstrated solid traction with a growing customer base, having raised $39.1 million in funding and expanding to 342 employees as of 2024.
Its focus on simplifying hospitality management, from reservations to payment processing and website building, positions it well in a market that is increasingly seeking digital solutions. With its tailored approach for smaller properties, Amenitiz fills a gap in the market not adequately addressed by larger, more complex software providers.
Furthermore, the team’s background and experience in the hospitality sector provide them with valuable insights, enabling them to develop a product that meets the specific challenges faced by their target customers.
Disclaimer 1: I am not gaining any financial or other personal benefits from announcing or promoting this startups. My purpose is solely to provide information based on the available data.
Disclaimer 2: the information provided is for informational purposes only and does not constitute investment advice. I encourage readers to conduct their own research and due diligence before making any investment decisions.